First, one way to create high-tech start-ups and seized by non-traditional marketing strategies to increase their subscriber base, growth hacking has extended to many other areas of business as well. The basic tenants growth hacking is to focus on low-cost, innovative technology - usually through the website itself - which will make the product or brand in front of as many eyes as possible.
Consider any of the biggest problems faced by startup : lack of funds. Pouring money into the marketing like traditional advertising or paid social media activities may be tempting, but effectively they need to invest lot of in marketing experience and professional knowledge. Something else that most start-ups often lack. Yet by connecting user to the product and each other, a company can keep the marketing and advertising expenses to a minimum while exponentially expand their online footprints.
Obviously, when it comes to web design (especially for start-up companies), growth hacking strategy has become an integral part of the process. We all know that search engine optimization and keywords, but there are many strategies which fall under the heading of growth hacking that can be incorporated into a site to grow the business.
Let's look at some that can be incorporated into your website, Which will do wonders for expanding your business.
Blogging -
The simplest growth hacking might also effective one. Any person in web design can get some quick clicks on their site, but the true test of a marketer is one who can create a website that will get people to stay there, and more importantly, turn those page-views into legitimate sales leads. This is really content marketing, which in turn basic fundamental components of growth hacking.
To do this, you must first position yourself as you are in the field of trusted industry leader, which we used to distribute this is about your customer base, content is the most effective way to achieve this goal. It is important to note that the blog content should not be pimping their products, no one is going to come to your site to read in-depth treatises about how awesome you are.
No, your internal blog should educate your customers about your industry, insight into the latest trends, and in the B2B market, provide tips to grow their own businesses. And in this process, you can make entertaining content (always the key aspect in web design).
Most corporate blog can get quite dry, so keep the information as light as possible. That means adding humor, videos, and colorful imageswhenever required, and breaking up the content with lists, versus articles, etc. This is a growth hacking strategy where your design skills can really shine, so take advantage of it whenever you can.
Promote Beneficial Partnerships -
It seems obvious that a number of alternative strategies, but you'll be surprised how many people are denied access to a form of mutual aid of other businesses. Excuse for not doing so may include revenue sharing hesitant, worried partners may become a competitor and a simple denial of the effectiveness that a partnership can create.
But I'm here to tell you that the right partner can be one of the easiest and most dynamic way in a very short period of time for your business growth. Many times they do not even include revenue share, as a complementary website bartering can be a great way to help each other, through assistance in one area, that doesn't fall under their (and your) field of expertise. When it comes to website design, this can mean building components of another site or teaching someone else how to do so, or simply linking to each other’s sites on one of your landing pages.
Create Interesting Social Campaigns
Everyone here knows what they should do in these strategy, but not everyone knows how to properly execute. For web design, including social sharing buttons on the page is a no-brainer at this point, but how many people really want to tweet, Pin, or Post to Facebook page, that they know their contacts won’t really care about enough to interact with it?
The key here, as with most social media, is to attract people's vanity. If you create a content site, tell them something about themselves and / or improve their self-esteem as a quiz or constellation, then they will more likely to publish it to their social media pages, and their friends will be more likely to have their interest stimulated as well.
It is important to remember to do so, of course, this time, to keep the content sounds like your business. Again, our goal is to design a site that will get more customers, so if you Get a free content, and do not get their minds to think about what your business is, then you've wasted a golden opportunity to the people your brand.
To Encourage Referrals
More social sharing incentives step is to request a referral activity. The former rely on your ability to attract fun and interesting activities through new visitors to your site, which is on the provision of financial incentives existing visitors/customers to bring their friends directly to your website.
Commonly referred to as "Member get a member" A perfect example of this is Dropbox in existing users can get additional free storage space by allowing friends to register the service. Another popular approach is to provide for the future of their gift cards to purchase products for a brand partner, or discounts friend X number if someone mentioned.
Another advantage of this strategy is that you are more likely to attract such customers keep customers for the long haul, and bring more customers themselves.
Easy to see why this is the case. From a trusted friend a specific referral will carry more weight than individuals, if they just find the business through traditional advertising. They key is to simply hanging baby carrots make your existing customers to redouble their efforts to actual referral. And anyone in the web design work can tell you that recommendations from existing customers is often the lifeblood of your business.
Keep Running Landing Page Test
Your job is not simply to design a website, it is creating a website to promote the business forward in the development. Commonly used methods of landing page test run on your website in the early game was a great victory and rest on its laurels, I believe you have the best website in there. However, like most good things, you cannot really have too much to test landing pages; this includes everything from the smallest design element to the proper wordage of a headline.
So when you run the test landing pages, ask yourself the tough questions. If this is really what the right background color? Is the contrast at optimal value? Is there a way to improve the layout? There are quite a few things that can be adjusted infinitely many on a single landing page, and because most sites have more than one landing page, you can never really optimizing your pages.
Now, a key component here is the people in web design, you might be most likely to focus on the content of the web site design elements. Do not make such a mistake. In the world of the Internet, content is king, and web design is his palace. Do not get me wrong, this is important, there is a beautiful palace, to attract people, to make them want to stay. However, even the most beautiful site is a hopeless case, if it is not filled with valuable content. Remember, search engines do not care about your site it looks like, they care about the contents.
Focus On Performance
Once your site is ready and you're running landing page testing to optimize your CTR, your work is not over. This is because, like landing page optimization, your website performance is almost always in a little more improvement.
This is for e-commerce sites, Google have found that a slower loading time with only half of the second can lead to income reduced by 20%. But the performance is also about more than just load times, it also availability and reliability. Therefore, when you design a website, you have to ask yourself a few questions to find out, if you lose a potential source of revenue -
- Are all pages on my site loading as quickly as possible?
- How often is my site down without me knowing it?
- Are my customers experiencing problems when using my site?
In order to diagnose and fix these problems, there are some paid and free network monitoring software tool that can alert you when your site is experiencing delays. From there, the solution may be as simple as removing some of the more complex elements of JavaScript or Flash, or more complex solutions like re-writing code or use a content delivery network.
Use Paid Search
This is a dog-eat-dog world out there on the Internet, everyone is constantly looking to one-up each other in the fight for page views and revenue. Therefore, even with the most innovative growth hacking strategies at your fingertips, sometimes you only need to spend more money to make more money, and paid search is one to do it the best way. This will help you jump higher in Google search results, you can make your social media really stand out from the crowd, really maximize your conversion rate, for users who click on their way to your website.
There are many different ways to make the most out of your paid search budget, although I did not have enough space to get into them too much here, I can emphasize the importance of a fixed budget, strategies, and objectives before launching targeted paid search activity. It’s also vital to have an expert devoted to the campaign, someone who can utilize Adwords like a pro, and who will be available to constantly tweak the process in order to maximize your ROI.